How to build customer trust in cyber security
A guide to defending against fraud and building trust with customers
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Trust is crucial to inspiring and maintaining customer loyalty. While data breaches impact consumer trust, account takeovers (ATO) and financial fraud demonstrate that losing trust in a brand can occur anywhere along the customer journey.
Once trust in a brand has been lost, it is hard to recover. Mitigating the influence of fraud associated with a brand can take years and the economic impact of lost customers and purchases can linger even longer. Protecting customer experiences from fraud is imperative to protect your growing enterprise.
Defending against fraud and building trust with your customers starts from your very first interaction or account creation and never ends. Building and maintaining trust is hard, but there are steps you can consider to make it easier.
Download this whitepaper to learn:
- The key points, attacks, and fraud methods to guard against when securing your online customer experience.
- How to inspire customer trust in your cyber security practices from first interactions to continued communications.
- Best practices for communication with customers should a cyber attack take place.
