Explore the delicate equilibrium between friction and frictionless processes in identity verification, recognising that a lack of visible friction can impact perceived security. Delve into strategies for identifying new customers in a landscape where visible protection is crucial, and the dark web poses a continuous threat. Discuss the unique challenges presented by different environments and the evolving information and compliance requirements. Uncover how banks can adhere to essential protocols while strategically introducing friction into specific processes. Investigate the role of biometric identification in establishing trust with new customers and maintaining the delicate balance between a seamless experience and robust security measures.