Oakley Kaddish

Head of Product | Customer Identity & Digital Responsibility endeavourX

Conference Day 1: Wednesday, 12th June 2024

2:30 PM OPTIMISING THE CUSTOMER JOURNEY: UNIFYING PROCESSES, ENHANCING EFFICIENCY, AND ENSURING PRIVACY

This session discusses a strategic approach to understanding and streamlining the customer journey. This session will explore the potential of building a unified product that consolidates these processes into a singular, user-friendly platform, eliminating unnecessary complexities and enhancing efficiency.

·      Single verification system across all affiliated brands, cutting costs and time spent on repeated identity requests.

·      Leveraging blockchain technology ensures privacy by design.

·      Focusing on the Minimum Viable Product (MVP) for same-day delivery

·      Roadmap to address friction points for drivers and customers, transforming identity verification into a seamless, secure, and customer-centric process. 

Conference Day 2: Thursday, 13th June 2024

10:00 AM STRIKING THE FRICTION BALANCE: NAVIGATING CUSTOMER TRUST IN IDENTITY VERIFICATION

Explore the delicate equilibrium between friction and frictionless processes in identity verification, recognising that a lack of visible friction can impact perceived security. Delve into strategies for identifying new customers in a landscape where visible protection is crucial, and the dark web poses a continuous threat. Discuss the unique challenges presented by different environments and the evolving information and compliance requirements. Uncover how banks can adhere to essential protocols while strategically introducing friction into specific processes. Investigate the role of biometric identification in establishing trust with new customers and maintaining the delicate balance between a seamless experience and robust security measures. 

Check out the incredible speaker line-up to see who will be joining Oakley.

Download The Latest Agenda