Any individual who owns a smartphone, laptop, online shopping or interacts with businesses via online methods needs a way to protect themselves against the ramifications of identity fraud should their personal information become compromised. Savvy consumers that are paying attention might agree that relying solely on business to protect one’s personal information is naive, and no longer enough. Given the realities of our increasingly complex, digital world, it behooves businesses to work to protect consumer privacy to avoid legal issues and maintain consumer trust.
During this roundtable discussion, you will explore:
•Best practices for securing “2nd-party” big data and utilizing synthetic data as protection
•Making regulations like GDPR, CCPA, and emerging state laws restrictions and obligations relating to special data categories an opportunity for consumer centered protection
•Brands that apply the latest security standards are more trusted and protection starts with end-to-end lifecycle protection